Exploring how our interests feature enables token discovery is the place to discover tokens. When we envisioned, we set out to create a simple interface that helps anyone explore the token universe. This goal guided our approach to engineering, design, and user experience—pretty much everything, really—and with every new update we’ve shipped, our focus has remained the same. We want to make it easy to enter the token economy, something we hope will help the ecosystem grow for many years to come. One of the ways we’re making this ambition a reality is through our interests feature. Read on to learn about how sharing some of your hobbies and passions with us helps us help you discover the token universe.

Please note: Investing in cryptoassets is risky. Due to the volatile nature of the cryptocurrency market, investors run the risk of losing their funds when they make an investment. Returns from cryptoasset investing are not guaranteed, therefore users should always be aware of the risks.

Tokens for your interests 

Whenever a new explorer starts their journey with, the first step after completing the onboarding process is to select from a shortlist of interests and hobbies. From music and sport to finance, science and technology, there’s a broad range of interests to choose from, which means we can tailor the experience to your exact needs—after all, the goal here is to make it easy for you to explore this new universe. invites you to select your hobbies and interests before you start exploring.

Telling us your interests helps us understand you better, and gives us an idea of the type of tokens and Collections you may be interested in. After you select your top interests, the first Collections that appear on your Explore screen will relate to your choices. 

That’s because we carefully curate each Collection with both tokens and associated interest tags. So when someone tells us that they like sport, for example, they’re more likely to see the Football Favourites Collection because we’ve tagged it as such. Some categories for Collections are more obvious than others, but every time we put one together we spend time thinking about who it’s most likely to appeal to.

Allowing for discovery 

While the interest tags help us order Collections algorithmically according to your interests, there is a delicate balance to strike. We also want to make sure that we’re optimising for token discovery, so while we may share Collections that we think you’ll like, the algorithm also allows for a degree of randomness. That way, you can still discover a wide array of new tokens and Collections for yourself. 

The cool thing about this feature is that it can be amended over time. We can adjust the algorithm to serve randomise selections, or we can continue to build the experience around interests. 

Additionally, as it’s still early for the token economy and, the scope of the tokens we offer and the algorithm that serves them to the community is likely to evolve over time. Many more tokens and projects will emerge over the years ahead, and our algorithm will become more sophisticated as more customers start to interact with tokens. 

We’ll keep an eye on how the community interacts with tokens to work out the approach that best serves our customers.

Trending Tokens 

Alongside our Collections, the Explore screen also highlights individual tokens that are trending across the ecosystem. 

We update the Trending Tokens weekly according to the latest activity in the market, so you can be sure that you’re always on top of the key developments as they happen. Trending Tokens frequently features tokens that have made significant upward or downward price moves, but we also look at projects and specific use cases that have been causing a buzz across the community. Fetch’s FET, for example, currently appears in the Trending Tokens section thanks to the growing interest in AI-focused projects. 

Trending Tokens appear at the top of the Explore tab and change according to new developments in the ecosystem.

Since launching, we’ve found that the community likes to explore individual tokens through the Explore screen alongside our Collections. Our Trending Tokens feature helps us cater to this, and we’ll update it accordingly as the ecosystem moves forward. 

Plans for the future

Since we started working on, we’ve focused on building from our learnings of watching the token ecosystem evolve over the past few years. 

But we’ve also been inspired by other major technological developments outside of the token economy. The advent of social media and content platforms like YouTube and Instagram has profoundly changed the way we use the Internet, serving content that relates to users’ interests and browsing habits. 

While the Internet’s Big Tech era—a period token enthusiasts refer to as “Web2”—helped people consume bespoke content based on their lives and interests, tokenization and Web3 will help people make investments based on their lives and interests. This revolution will empower millions of people to shape the world around them like never before. 

We think this is a hugely exciting promise, which is why we’re so keen to make our interests feature a headline act on As the ecosystem grows and new tokens emerge, customers will be able to find all of the most relevant tokens for their interests at their fingertips, and the tokens that appear will change as they explore. also focuses on education by presenting key information on each project in a snackable way, and that content will also evolve over time. This simple approach is the key to our plan to make token discovery simple, and we think it will lead us to the endgame for tokenization: mass adoption.

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