A new year presents new opportunities. It’s a time for reflection, growth, and change as one chapter closes and a new one begins. Here at token.com, we’re gearing up for the next stage in our journey as 2023 gets started. The token ecosystem kicked off the year in a precarious place off the back of a rocky 2022. However, as we’ve recently highlighted, we believe that now is as good a time as any to pay attention to the world of tokens. We’re proving our belief in the future of tokenization with our latest product developments, small steps we’re taking to improve token.com and deliver the best experience possible for discovering tokens. These developments will bring us closer to our mission of welcoming a new generation of token explorers, and you can read more about them below.
Please note: Investing in cryptoassets is risky. Due to the volatile nature of the cryptocurrency market, investors run the risk of losing their funds when they make an investment. Returns from cryptoasset investing are not guaranteed, therefore users should always be aware of the risks.
A token makeover
token.com is getting a makeover. Soon, the app will have a completely new look designed to make it easier to jump into the token universe. We’ve put countless hours into research and sprints, even calling on the assistance of some of the world’s top creative talents. Although we still have a little way to go, we’re beginning to settle on a token.com we truly love. We think that our community will love it too.
While we don’t want to spoil the surprise, we can say that this is more than just a new lick of paint. We’re completely evolving token.com, and we hope that the changes will further enable snackable token discovery for everyone.
Spotting token trends
We keep welcoming new token adopters, thanks in large part to our marketing efforts in Brazil (more on that later). We hit 30,000 customers this month, proving that there’s an enduring appetite for token investing as we head into 2023.
What’s more, the amount customers are depositing has increased, and our peak daily purchase volume has jumped by around 150% since December’s high. Improving sentiment spurred by a token market rally goes some way to explaining this growth. But we also think that our customers are warming to token.com as they become increasingly familiar with the offering.
Many token purchases come from our Trending Tokens section, which tells us that people are interested in breaking developments as they unfold. We’re planning to improve the way we present individual tokens on Cards and emerging trends. Watch this space for an update on this dropping soon.
Partnering with Creators
We’ve long argued that the tokenized world will encompass millions of tokens covering all aspects of life. Creators and popular brands in society will play a big role in this revolution. The various celebrities, musicians, and football teams that have recently been drawn to NFTs and fan tokens demonstrates this.
We think that Creators will be key to helping people understand and engage with the token economy. That’s why we’re placing such an emphasis on them in token.com. This month, we launched an update to allow Creators to build their own profiles. The popular analyst Enzo Cripto is already onboard, and he recently submitted the Curated by CriptoWizards Collection. The new Collection features some of his YouTube channel’s top token picks. We’ll be welcoming many more Creators alongside Enzo very soon.
Our marketing team has also been speaking with some of TikTok’s foremost influencers to help spread the word about token.com in Brazil. As a result, we’ve seen a spike in growth on our own TikTok account, where we’re also producing our own native video content to introduce the app to the platform’s token-curious users.
A new payment partner
In the coming weeks, we’ll be welcoming Nuvei as our new payment partner. This means we’ll soon be able to start accepting card payments from customers worldwide, which brings us closer to onboarding new adopters outside of Brazil. Tokenization is a global movement that can benefit everyone in society, so this is a natural step in our journey. We can’t wait to share more details about our plans to go global soon.
That covers all of our major progress for January 2023, but like we said, there’s plenty in the pipeline. This is set to be a big year for us, and we’re so thankful to everyone who’s joined us for the first phase of our story. Changes are coming, but in the meantime, head to the token.com app to discover our latest Collections covering tokens we’re watching in 2023 and more. A new year is upon us. And the tokenized world is drawing closer by the day.
Learn more about token.com here