Token Takeaways ✍️
✨ Community sits at the core of the token movement.
✨ The leading token projects have built passionate communities of believers.
✨ Our Crypto’s Most Active Communities Collection highlights some of the strongest communities in the ecosystem.
For as long as the token ecosystem has existed, communities have played a key role in its story. From Bitcoin through to Solana, all of the most successful projects have thrived thanks to their supporters. But as blockchain technology is still yet to achieve mass adoption, the community’s support remains crucial. Our Crypto’s Most Active Communities Collection pays tribute to some of the ecosystem’s strongest communities, and you can learn more about it below.
Please note: Investing in cryptoassets is risky. Due to the volatile nature of the cryptocurrency market, investors run the risk of losing their funds when they make an investment. Returns from cryptoasset investing are not guaranteed, therefore users should always be aware of the risks.
The importance of communities in crypto 🫂
It’s difficult to overstate the importance of community in crypto. Today, there are around 300 million token users worldwide, but the movement started out from humble beginnings.
The world’s first cryptocurrency, Bitcoin, launched after Satoshi Nakamoto introduced the project to a small group of cryptography enthusiasts. Satoshi’s vision for an alternative financial system quickly gained popularity in the Cypherpunk community. Thanks to a combination of support and word-of-mouth, it became a global phenomenon.
After Bitcoin, every subsequent leading project in the ecosystem has found success by attracting loyal users. The top projects typically launch at the grassroots level and experience sustained growth over time.
While many projects struggle to sustain themselves and their communities during market downtrends, the leaders have attracted supporters who share in their vision for changing the world with blockchain technology.
Community is key in crypto because there are many projects setting out on similar goals. Without a core group of users, most projects fail early on. Technology alone isn’t enough to help cryptocurrency and tokenization grow.
Blockchain technology promises to be hugely disruptive and could potentially cause a major societal and technological shift for millions of people around the world. However, while it has shown promise, it also has many opponents. This is part of the reason its success is not guaranteed.
It’s only with the support of the global community that the space will fulfil its potential. While tokenization could be revolutionary, its believers need to convince the world that it could be beneficial if the movement is to grow.
How to join token communities ✌️
Arguably the best way to begin to understand the potential of blockchain technology and tokenization is to join a project’s community.
In the token ecosystem, communities gather in a number of ways. They include social media channels like Twitter, Discord, and Telegram, at in-person meet-ups and large-scale events like conferences, and in Metaverse worlds like Decentraland.
Major projects with global communities like Ethereum and Solana tend to organise in-person events. Smaller communities, meanwhile, usually engage with each other through social media.
If you want to learn more about a project and join its community, visiting the website is a great place to start. From there, you can find educational resources, find out where other community members hang out, and become part of the project.
To learn more about any specific token, we’d recommend joining the token.com community and exploring our app. Discover and learn more about tokens through the app and our blog, then head over to Discord and Telegram channels to join the conversation with other token enthusiasts.
The token.com Collection 💫
Crypto’s Most Active Communities features a host of the token space’s most loyal communities.
Arguably the strongest community in the token universe, Ethereum features in the Collection. Ethereum is home to the most developers and users in the space and has long attracted a fanbase of token believers.
The Collection also features several popular projects hoping to achieve similar success to Ethereum. They include Cosmos, Avalanche, and Solana, three projects known for their loyal followings.
Communities often lean on memes to spread the word about the benefits of tokenization. Examples include Bitcoin’s “21 million” supply cap meme and Ethereum’s landmark “Merge” upgrade. Our community-focused Collection features three projects whose communities are experts in meme cultivation: Bored Ape Yacht Club and ApeCoin, Dogecoin, and Chainlink.
Decentralised finance attracted a loyal community of Ethereum power users when it gained popularity in 2020. While the DeFi community is still relatively niche, several projects have established dedicated followings. Two of the strongest communities in DeFi are Synthetix and Yearn Finance, early Ethereum projects that have seen sustained growth thanks in part to the support of their first users at the grassroots level. They both feature in our Collection.
Additionally, the Collection features Ripple and Cardano, two of the earliest cryptocurrency projects that have outlasted many of their competitors thanks to their passionate fanbases.
Discover more 👀
Now that you’ve learned about how the token community drives the movement forward, why not get involved for yourself? Discover tokens via the token.com app, join the communities of your favourite projects, and head to our own channels to meet other token adopters. Tokenization is set to change everything. But it will need the support of community members like you if it’s to fulfil its potential.
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